Starbucks: Logo Redesign 2011

The siren, streamlined

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Editor's Pick

To celebrate its upcoming 40th anniversary, Starbucks has redesigned its logo, dropping the Starbucks Coffee type, in a nod to the company's expanding business, and playing up the iconic "siren" that's fronted for the brand since 1971.

Howard Schultz talks about the logo on Starbucks.com.

See all of Starbucks' past logo designs here.
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About

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Date
Jan 05, 2011
Agency:
Starbucks
Client:
Starbucks
Agency:
Lippincott
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