Creativity

Starbucks: Mondays can be great

Starbucks tries to to win over Brits by cheering up Mondays.

Published on Jan 15, 2013

Editor's Pick

Starbucks is clearly hoping it can win over the Brits by appealing to their hatred of Monday mornings, in this new spot by AMV BBDO promoting cheaper lattes before 11am on everyone's least favorite day of the week. It follows consumer anger, protests and boycotts of the brand in the UK over its failure to pay enough corporation tax.

Starbucks recently agreed to pay more tax after a public outcry when it was revealed it had paid no corporation tax (the tax paid by businesses) for the past three years, partly as a result of channeling revenue through its subsidiaries in countries where tax rates are lower. However, this has done little to appease groups such as UK Uncut, which is campaigning against the British government's fiscal policies and has urged further consumer boycotts of the brand.

The stop motion spot was produced by Brand New School.

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About

Credits

Date
Jan 15, 2013
Agency:
AMV BBDO London
Client:
Starbucks
Production Company:
Brand New School

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