Starbucks: Starbucks Digital Network

Starbucks bolsters its in-store experience with an exclusive content network.

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Starbucks customers can now get more than just a coffee, scone and Wi-fi when they step into their local branch thanks to the launch of Starbucks Digital Network, an in-house content network created in partnership with Yahoo that provides patrons with access to news, entertainment, business and the local goings on.

The network's channels feature content from a variety of providers, including the Wall Street Journal, The New York Times and USA Today for News, iTunes and the Bookish Reading Club for Entertainment, and Rodale for Wellness. A hookup with Linked In will also provide job searchers squatting the coffee shop tables access to a career blog and tips from career coach Lindsey Pollak. The network will also be site specific, and a Neighborhood channel will bring relevant local content via Foursquare, Patch and Zagat.

See more details about the Starbucks Digital Network on the retailer's site.

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About

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Date
Oct 20, 2010
Client:
Starbucks
Category
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