Creativity

Now You Can Gift a Starbucks with a Tweet

Coffeemaker extends its digital presents platform

Published on Oct 28, 2013

Editor's Pick

Starting today, Starbucks fans can now bestow their friends and family with the gift of coffee via a simple tweet. The Seattle-based company's new tweet-a-coffee program allows U.S. customers to bestow $5 digital eGifts through Twitter. Customers must sync their online Starbucks accounts to their Twittter accounts and to send a gift, they must tweet to @tweetacoffee followed by the Twitter handle of the recipient. The e-gifts can either be loaded into customers' Starbucks mobile app or redeemed at participating stores.

Twitter is just the latest social media service to join the Starbucks digital gifting platform, which now comprises Starbucks.com, Facebook and the Starbucks iPhone app.

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About

Credits

Date
Oct 28, 2013
Client:
Starbucks

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