Starbucks: Verismo

Starbucks at home.

Published on Oct 08, 2012

Editor's Pick

In the past 40 years, Starbucks has brought its coffee all over the world -- except for in one place: your home. The brand is out to change that, with Verismo, a new coffee machine that could change the single-serve marketing.

To be sold at Starbucks stores, Sur La Table, Williams-Sonoma and Macy's, among others, the Verismo is being positioned as the perfect holiday gift. A campaign, out of BBDO, Blast Radius and the company's in-house team, includes TV spots, print ads, social and digital efforts. Read more about the new product on

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Oct 08, 2012

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