Creativity

Starbucks: Verismo

Starbucks at home.

Published on Oct 08, 2012

Editor's Pick

In the past 40 years, Starbucks has brought its coffee all over the world -- except for in one place: your home. The brand is out to change that, with Verismo, a new coffee machine that could change the single-serve marketing.

To be sold at Starbucks stores, Sur La Table, Williams-Sonoma and Macy's, among others, the Verismo is being positioned as the perfect holiday gift. A campaign, out of BBDO, Blast Radius and the company's in-house team, includes TV spots, print ads, social and digital efforts. Read more about the new product on AdAge.com.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Oct 08, 2012
Client:
Starbucks

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.