Creativity

Starbucks: What Makes Coffee Good

It takes more than good beans and a fancy cup to make the best coffee in the world. So says Starbucks in "What Makes Coffee Good?", a highly-educational micro site created by Second Story Interactive to demystify the origin of every

Published on Dec 13, 2005

Editor's Pick

It takes more than good beans and a fancy cup to make the best coffee in the world. So says Starbucks in "What Makes Coffee Good?", a highly-educational micro site created by Second Story Interactive to demystify the origin of every cup of coffee that emerges from the ubiquitous chain. Visitors follow a coffee bean on a virtual journey from the fields of the coffee farms to the hands of the roasters and the mouths of the tasters, and ultimately to the baristas who serve up your morning latte. Along the way, useful coffee facts and informative video interviews are provided to add extra flavor to the learning process.

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About

Credits

Date
Dec 13, 2005
Interactive Studio:
Second Story Interactive
Client:
Starbucks
Creative Director:
Brad Johnson
Studio Director:
Julie Beeler
Producer:
Julie Beeler
Designer:
JD Hooge
Illustrator:
Martin Linde
Programmer:
Thomas Wester
Animator:
Alphonse Swinehart
Agency:
Wieden + Kennedy Portland

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