Starbucks/Product (RED): Starbucks Love Project

Starbucks and (RED) lead an online global singalong.

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On December 7,Starbucks and (RED) brought musicians from 124 different countries together online in a giant singalong of The Beatles' "All You Need Is Love," which was streamed live at Now, visitors to the site are invited to join the cause and upload their own versions of the tune or add drawings to the site's Love gallery. For each contribution, Starbucks will donate $.05 to the Global Fund to fight AIDS in Africa.

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Dec 09, 2009
BBDO New York
Starbucks/Product (RED)
Production Company:
Anonymous Content/Gorgeous Pictures
Production Company:
Tool of North America
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