Creativity

Starburst: Leftover Sugar

To promote Starburst Re-Juiced, candy with 30 percent less sugar than the original fruit chews, BBDO produced thousands of branded sugarpackages to represent the leftover sugar. Consumers were directed to leftoversugar.com.au to claim a fre

Published on Nov 18, 2008

Editor's Pick

To promote Starburst Re-Juiced, candy with 30 percent less sugar than the original fruit chews, BBDO produced thousands of branded sugarpackages to represent the leftover sugar. Consumers were directed to leftoversugar.com.au to claim a free 250 gram bag. In cafes, 600,000 sugar packets were also distributed. For more information, check out the case study video.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Nov 18, 2008
Client:
Starburst
Agency:
Clemenger BBDO
Executive Creative Director:
James McGrath
Creative Director:
Emma Hill
Creative Director:
Cameron Hoelter
Copywriter:
Ant White
Art Director:
Russel Fox
Web Designer:
Jeremy Elliott
Photographer:
Matthew Jensen

Tags

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.