Starburst: Leftover Sugar

To promote Starburst Re-Juiced, candy with 30 percent less sugar than the original fruit chews, BBDO produced thousands of branded sugar packages to represent the leftover sugar. Consumers were directed to leftoversugar.com.au to claim a fre

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To promote Starburst Re-Juiced, candy with 30 percent less sugar than the original fruit chews, BBDO produced thousands of branded sugar packages to represent the leftover sugar. Consumers were directed to leftoversugar.com.au to claim a free 250 gram bag. In cafes, 600,000 sugar packets were also distributed. For more information, check out the case study video.
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About

Credits
Date
Nov 18, 2008
Client:
Starburst
Agency:
Clemenger BBDO
Executive Creative Director:
James McGrath
Creative Director:
Emma Hill
Creative Director:
Cameron Hoelter
Copywriter:
Ant White
Art Director:
Russel Fox
Web Designer:
Jeremy Elliott
Photographer:
Matthew Jensen
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