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Starburst: Share Something Juicy

Fruity-licious brand Starburst gets some proper web treatment with a newly redesigned site from Publicis-owned interactive agency Digitas.

The new "Share Something Juicy" site features a curtain that opens to a menu w

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Fruity-licious brand Starburst gets some proper web treatment with a newly redesigned site from Publicis-owned interactive agency Digitas.

The new "Share Something Juicy" site features a curtain that opens to a menu which includes viral spots on moments in sharing, original, animated online videos of the faux-talk show "Nite Fite," a theatrical slideshow on the history of sharing, info on the brand's new Gummiburts line and even a "Vlog Stars" that continually uploads videos from contributors who answer topical questions such as "what's your juiciest moment?" and "what's 'original' anymore?"
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About

Credits
Date
Jul 16, 2008
Client:
Starburst
Agency:
Digitas
Executive Creative Director:
Lincoln Bjorkman
Group Creative Director:
Billy Seabrook
Lead Creative:
Charlie Douglas
Creative:
Matt Dƒ¢¢š€¢ž¢Ercole
Associate Creative Director:
Jeff Williams
Senior Copywriter:
Jennifer Dowling
Senior Copywriter:
Brett Minieri
Senior Designer:
James Ferraro
Lead Designer:
Nataliya Lalor
Senior Motion Media Producer:
Dena Lenard
Senior Motion Media Editor:
Kris Schackman
Art Producer:
Noah Wilker
Lead Developer:
Sas Appajosyula
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