Creativity

Starburst: Share Something Juicy

Fruity-licious brand Starburst gets some proper web treatment with a newly redesigned site from Publicis-owned interactive agency Digitas.

The new "Share Something Juicy" site features a curtain that opens to a menu w

Published on Jul 16, 2008

Editor's Pick

Fruity-licious brand Starburst gets some proper web treatment with a newly redesigned site from Publicis-owned interactive agency Digitas.

The new "Share Something Juicy" site features a curtain that opens to a menu which includes viral spots on moments in sharing, original, animated online videos of the faux-talk show "Nite Fite," a theatrical slideshow on the history of sharing, info on the brand's new Gummiburts line and even a "Vlog Stars" that continually uploads videos from contributors who answer topical questions such as "what's your juiciest moment?" and "what's 'original' anymore?"

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Jul 16, 2008
Client:
Starburst
Agency:
Digitas
Executive Creative Director:
Lincoln Bjorkman
Group Creative Director:
Billy Seabrook
Lead Creative:
Charlie Douglas
Creative:
Matt D’Ercole
Associate Creative Director:
Jeff Williams
Senior Copywriter:
Jennifer Dowling
Senior Copywriter:
Brett Minieri
Senior Designer:
James Ferraro
Lead Designer:
Nataliya Lalor
Senior Motion Media Producer:
Dena Lenard
Senior Motion Media Editor:
Kris Schackman
Art Producer:
Noah Wilker
Lead Developer:
Sas Appajosyula

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.