Creativity

Starz: Virtual Therapy

Opening with a disclaimer that its site is intended for mature audiences only, cable network Starz' online promotion for its original series Head Case features an innuendo-laced session with celebrity therapist Elizabeth Goode.

Published on Feb 05, 2008

Editor's Pick

Opening with a disclaimer that its site is intended for mature audiences only, cable network Starz' online promotion for its original series Head Case features an innuendo-laced session with celebrity therapist Elizabeth Goode.

Played with snarky vigor by In Living Color alum Alexandra Wentworth, the doc puts visitors through a litmus test to determine what's wrong with you. This entails a variety of multiple choice questions including what disturbs you most from a variety of images to how well you get along with your mother, resulting in the doc providing some biting feedback that is essentially part of the arc of the show.

To make an appointment, site visitors are greeted with a receptionist, and can reschedule, recommend a friend or just quit while they're behind.

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About

Credits

Date
Feb 05, 2008
Client:
Starz
Agency:
space150
Creative Director:
Billy Jurewicz
ACD/Copywriter:
Riley Kane
ACD/Designer:
Jarrod Riddle
Creative Developer:
Andrew Christensen
Production Company:
Uncle Productions
Director:
Jason Farrand
Editorial Company:
Schnitt
Editor:
Chad Nelson

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