State Farm: Chaos in your Town

Ask a robot over.

Published on Oct 10, 2011

Editor's Pick

DDB Chicago, B-Reel and The Mill NY invite you to sit back and watch robots destroy your neighborhood. An extension of DDB's TV commercial for State Farm insurance, which features a robot wrecking havoc on a neighborhood, the website, Chaos in Your Town, asks you to put in your street address and watch as a robot tracks down your home and turns it to dust and rubble. Just like Arcade Fire's personalized music video, the effort uses Google Street View and layers CG and live action imagery on top of it, to create chaos that may be a little too close to home for comfort.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now



Oct 10, 2011
DDB Chicago
Bob Scarpelli
State Farm
Joseph Cianciotto
Group Creative Director:
Barry Burdiak
Creative Director:
John Hayes
Creative Director/AD:
Adam Glickman
Creative Director/CW:
Craig Feigen
Associate Creative Director:
Bob Davies
Associate Creative Director:
Matt Christiansen
Art Director:
Rachel Newell
Director of Digital Production:
Paul Sundue
Exec. Producer, Digital:
Carly Ferguson
Exec. Producer:
Scott Kemper
The Mill - New York

Need a credit fix? Contact the Creativity Editors

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.