Creativity

State Farm: Chaos in your Town

Ask a robot over.

Published on Oct 10, 2011

Editor's Pick

DDB Chicago, B-Reel and The Mill NY invite you to sit back and watch robots destroy your neighborhood. An extension of DDB's TV commercial for State Farm insurance, which features a robot wrecking havoc on a neighborhood, the website, Chaos in Your Town, asks you to put in your street address and watch as a robot tracks down your home and turns it to dust and rubble. Just like Arcade Fire's personalized music video, the effort uses Google Street View and layers CG and live action imagery on top of it, to create chaos that may be a little too close to home for comfort.

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Credits

Date
Oct 10, 2011
Agency:
DDB Chicago
Chairperson:
Bob Scarpelli
Client:
State Farm
Executive Creative Director/Creative Director:
Joseph Cianciotto
Group Creative Director:
Barry Burdiak
Creative Director:
John Hayes
Creative Director, Art Director:
Adam Glickman
Creative Director/ Copywriter:
Craig Feigen
Associate Creative Director:
Bob Davies
Associate Creative Director:
Matt Christiansen
Art Director:
Rachel Newell
Digital Production Director:
Paul Sundue
Executive Producer of Digital:
Carly Ferguson
Executive Producer:
Scott Kemper
Production/Development:
B-Reel
Effects:
The Mill - New York

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