Creativity

James Harden crashes Chris Paul's epic moment in latest from State Farm

Oscar Nunez is back as an extremely committed insurance agent

By I-Hsien Sherwood. Published on Apr 16, 2018

Editor's Pick

Last month, State Farm let NBA fans really get inside the head of the Houston Rockets' James Harden. Now new-ish teammate Chris Paul joins the fun, pairing off with dedicated State Farm agent Cole Perez, played by Oscar Nunez of "The Office" fame.

The latest spot in the "Get an agent that gets you" campaign finds Paul creating his own motivational spot, directed by Perez. An auteur he isn't, as we discover when Harden barges in to find the pair filming in the garage. A second spot features on-the-court drama, as Paul makes a no-look pass to Perez, a feat that's only possible when two players are in sync. Translation created both spots, as well as the giant Harden head.

Harden's no stranger to awkward, even absurdist ads. His prehensile beard in spots for Trolli candies is the stuff of legend.

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Credits

Date
Apr 16, 2018
Agency:
Translation
Client:
State Farm
Chief Executive Officer:
Steve Stoute
Founder:
Steve Stoute
President:
Patrick Lafferty
Chief Creative Officer:
John Norman
Group Creative Director:
Eric Steele
Group Creative Director:
Lance Ferguson
Creative Director:
Tucker Loosbrock
Creative Director:
Stephen Petronis
Director of Content Production:
Miriam Franklin
Director of Business Affairs:
Thalia Tsouros
Executive Content Producer:
Colleen Miller
Integrated & Digital Content Producer:
Sara Tunstall
Associate Producer:
Ruganzu Howard
Copywriter:
Andrew Kim
Art Director:
Dan Koo
Group Account Director:
Susanna Swartley
Account Director:
Julia Farber
Account Director:
Zach Dioneda
Account Executive:
Chloe Williams
Group Strategy Director:
John McBride
Strategy Director:
Geoff McHenry
Social Strategy Director:
John Petty
Social Strategist:
Netta Dobbins
Senior Project Manager:
Meredith Volpe
Production Company:
KAM Productions
Director:
Juvenile Delinquent
Director:
Nicolas Randall
Director:
Joe Stevens
Director of Photography:
Benjamin Kitchens
Executive Producer:
Mishka Brown
Line Producer:
Ashley Bergeron Ford
Editorial Company:
Arcade Edit
Editor:
Brad Waskewich
Assistant Editor:
Joseph Petruccio
Post Executive Producer:
Sila Soyer
Senior Post Producer:
Fanny Cruz
Visual Effects Company:
Framestore
Executive Producer:
Nick Fraser
Visual Effects Senior Producer:
Lily Tilton
Shoot Supervisor:
Maura Hurley
Visual Effects Supervisor:
Martin Lazaro
CG Lead:
Charlotte Bae
CG Lead:
Steven Johnson
Compositing Supervisor:
Martin Lazaro
Composite Team:
Greg Cutler
Composite Team:
Greg Gaskins
Composite Team:
Liz Yang
Composite Team:
Elaina Brillantes
Composite Team:
Xuechu Chang
Composite Team:
Philip Rambowski
Color Grade Company:
Company 3
Colorist:
Tim Masick
Producer:
Colleen Valentino
Audio Post:
Heard City
Mixer:
Phil Loeb
Executive Producer:
Sasha Awn
Music:
Ring The Alarm
Partner:
Brent Nichols
Partner:
Daron Hollowell
Executive Creative Director:
Brent Nichols
Executive Producer:
Daron Hollowell
Producer:
Dylan Marder

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