Creativity

State Farm's Chris and 'Cliff' Paul Pass the Torch to Their (Adorable) Sons

Translation Brings the Pauls and (Paul Jr.'s) Back in the Latest "Born to Assist" Campaign Installment

Published on Apr 21, 2014

Editor's Pick

Chris and fictional twin "Cliff" Paul are back in this new 60-second State Farm spot out of Translation and directed by Bob Industries' Dayton/Faris-- just in time for the 2014 NBA playoffs. When we last saw the duo, they illustrated the "Heritage of the Assist."

Once again, the Clippers point guard recruits his adorable son Chris Paul Jr. to play Lil' Chris and fictitious cousin "Lil' Cliff." Here they ensure -- or, rather, insure -- the "Future." The little ones emulate their dads, one excelling in sports and the other insurance -- both learning the importance of the assist. In what must be the most twin-packed ad since Doublemint, the spot closes with a cameo from the Golden State Warriors' Stephen Curry and his own doppelganger. Double the pleasure double the fun, right?

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About

Credits

Date
Apr 19, 2014
Agency:
Translation
Client:
State Farm
Founder/CEO:
Steve Stoute
Group Creative Director:
Chris Valencius
Group Creative Director:
Jonathan Graham
Creative Director:
Emily Sander
Art Director:
Devin Sharkey
Art Director:
Danielle Thornton
Associate Creative Director/Copywriter:
James Cohen
Director of Content Production:
Miriam Franklin
Producer:
Melissa Nagy
Production Company:
Bob Industries
Director:
Dayton/Faris
Editorial Co.:
Bikini Edit
Post EFX:
Brickyard VFX
Media Company:
OMD

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