Creativity

State Farm: Futurebook

Facebook fortune telling.

Published on Mar 07, 2012

Editor's Pick

State Farm is the latest brand to take information from your Facebook profile and turn it into a personalized experience. Its Facebook app for customers, seeyourfuturebook, created by DDB Chicago, 'predicts your future' in a fun way, showing who you will marry (it creates a little love song for those already hitched), how you ran for President and how you became so famous a film was made about your life. At the end, you also get the chance to 'friend' narrator Alfonso Ribeiro.

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Credits

Date
Mar 07, 2012
Agency:
DDB Chicago
Chairperson:
Bob Scarpelli
Client:
State Farm
Chief Creative Officer:
Ewan Patterson
ECD/Production:
Joe Cianciotto
Group Creative Director:
Barry Burdiak
Creative Director:
John Hayes
Copywriter:
Jeff Scardino
Art Director:
Diego Rionda
Art Director:
Ryan Murphy
Director of Digital Production:
Paul Sundue
Senior Producer:
Laura Perrotta
Management Supervisor:
Veronica Parker
Vocals:
Angelina Singleton
Voiceover:
Paul Caron
Talent:
Alfonso Ribeiro
Additional:
DDB Chicago
Production:
Atomic Mouse
Animation:
Davi-T.com
Audio Producer:
Click 3X
Video:
Hayden 5

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