Creativity

State Farm Made a Giant Version of James Harden's Head for NBA Fans

Santa Monica Visitors Could Go Inside and Play an Interactive Game

By Alexandra Jardine. Published on Mar 05, 2018

Editor's Pick

State Farm targeted NBA fans on All-Star Weekend by letting them get inside James Harden's head.

The campaign, by Translation, involved a 20-foot 3D replica of the Houston Rockets player's head, constructed on Santa Monica pier. Fans went inside and played an interactive game to help James' State Farm agent Cole Perez (played by Oscar Nunez) clear James' head of distractions and ease his mind ahead of the NBA All-Star game.

The stunt is part of the insurance brand's ongoing "Get an agent that gets you" campaign from State Farm and Translation.

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Credits

Date
Mar 05, 2018
Agency:
Translation
Client:
State Farm
Chief Executive Officer:
Steve Stoute
Founder:
Steve Stoute
Chief Creative Officer:
John Norman
Group Creative Director:
Matthew McFerrin
Group Creative Director:
Eric Steele
Creative Director:
Tucker Loosbrock
Creative Director:
Stephen Petronis
Executive Producer:
Katie Longmyer
Experiential Producer:
Christine McCharen-Tran
Assistant Producer:
Isabella Roque
Experiential Operations:
Solange Foster
Group Account Director:
Susanna Swartley
Account Director:
Julia Farber
Account Director:
Zach Dioneda
Account Executive:
Chloe Williams
Senior Project Manager:
Meredith Volpe
Director of Content Production:
Miriam Franklin
Director of Business Affairs:
Thalia Tsouros
Group Strategy Director:
John McBride
Strategy Director:
Geoff McHenry
Junior Strategist:
Rex Nwerem
Social Strategy Director:
John Petty
Context Strategist:
Jazo Moises
Executive Content Producer:
Colleen Miller
Associate Producer:
Maxine Reyer
Editor:
Fafu
Editor:
Karl Lunsford
Editor:
Caleb Nunn
Designer:
Zac Lux
Design Director:
Adam Vohlidka
Assistant Producer:
Jean-Luc Lukunku
Fabrication:
Ron Beach Jr.
Technology Design:
Joshua Davis
Illustration:
Shotopop
Director of Photography:
Niles Harrison
Still Photographer:
Chad Bennett

Need a credit fix? Contact the Creativity Editors

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