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Chris Paul and Cliff Paul Take a Trip Down Memory Lane for State Farm

Turns Out They Were Born to Assist

Editor's Pick

Basketball player Chris Paul and his "twin brother" teach their sons about their family heritage of assisting, in Translation's new spot for State Farm. The film, which launched Christmas Day introduces Lil Chris and Lil Cliff (Paul's own son, Chris Paul Jr.) who ask a very important question: "Where do assists come from?"

For the answer, we travel back to the year State Farm was founded -- 1922.

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About

Credits
Date
Dec 26, 2013
Agency:
Translation
CEO:
Steve Stoute
Client:
State Farm
Group Creative Director:
Chris Valencius
Group Creative Director:
Jonathan Graham
Creative Director:
Emily Sander
Art Director:
Devin Sharkey
Art Director:
Danielle Thornton
ACD/Copywriter:
James Cohen
Director of Content Production:
Miriam Franklin
Production:
Bob Industries
Director:
Dayton/Faris
Editor:
Bikini Edit
Post EFX:
Brickyard VFX
Category
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