State of Colorado: Quit Doing It

Aiming to curb the 18-24 set's inclination to smoke or help them plain kick their habit, Florida-based interactive studio AgencyNet and Denver agency Cactus Marketing Communications teamed up to create a hi-tech site that gives the d

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Aiming to curb the 18-24 set's inclination to smoke or help them plain kick their habit, Florida-based interactive studio AgencyNet and Denver agency Cactus Marketing Communications teamed up to create a hi-tech site that gives the demographic plenty of eye candy in explaining the dangers of tobacco. 

With the straightforwardly-named "Quit Doing It Lab," the agencies have unveiled a futuristic landscape filled with flying cars in the background window and a facility ruled by nifty, floating gadgets, hard-wired TV monitors and a host of lab technicians. Users can visit various floors of the facility, including the research center which features a giant cigarette being propped by robotic arms and a flat-screen that explains the facts of harmful ingredient acetaldehyde. A optional host helps guide you through other floors, including the development area and the results section, where videos play including one that leads you to a Quitline number to help you cut the butts out today.

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About

Credits
Date
Oct 02, 2007
Client:
State of Colorado
Agency:
AgencyNet
Agency:
Cactus Marketing Communications
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