State Street Global Advisors: The Fearless Girl (Video)

State Street Global Advisors Tapped McCann and Artist Kristen Visbal on Women's Day Campaign

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The iconic Wall Street bull statue now has a matador: a badass little girl.

On the eve of International Women's Day, "Charging Bull," the former guerilla art sculpture by Arturo Di Modica that's now a fixture of Manhattan's Financial district got a new companion, a defiant, bronze statue of a girl who confronts him head-on, arms akimbo, standing proudly and powerfully.

Conceived out of McCann New York and created by Artist Kristen Visbal, "The Fearless Girl" was commissioned by asset management firm State Street Global Advisors to mark its initiative urging the 3,500+ companies in which it invests for its clients to increase the number of women on their corporate boards. See more about how she was made in an accompanying film.

McCann dropped "The Fearless Girl" face to face with her beastly foe in the middle of the night. Like the bull, she was cast out of bronze, covered in the same patina. The agency had secured a temporary permit for her appearance, but it is also working with the NYC Department of Transportation on an extended, maybe permanent, stay.

Perhaps she'll see the same fate as the beastly bruiser, which has a temporary permit as well, but hasn't left Wall Street since it first appeared in 1989.

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About

Credits
Date
Mar 07, 2017
Agency:
McCann New York
Client:
State Street Global Advisors
Global Creative Chairman:
Rob Reilly
Chief Creative Officer:
Eric Silver
Chief Creative Officer:
Joyce King Thomas
Managing Director:
Devika Bulchandani
Co-Chief Creative Officer:
Tom Murphy
Co-Chief Creative Officer:
Sean Bryan
Sr. Art Director:
Lizzie Wilson
Sr. Copywriter:
Tali Gumbiner
Chief Production Officer:
Nathy Aviram
Innovation Executive Producer:
Christine Lane
Senior Integrated Producer:
Deb Archambault
Design Director:
George Katz
Design Director:
David Mashburn
Head of Communications Strategy:
David Broad
Director of Social and Mobile:
Gemma Craven
Strategy Director:
Kevin Kim
Executive Account Director:
Peter Bracegirdle
Account Supervisor:
Molly Vossler
Junior Producer:
Doug Harrison
Senior Project Manager:
Steven Marchione
Chief Communications Officer:
Jeremy Miller
Brand Communication Director:
Neena Koyen
Senior Editor:
Nathan Troester
Maker:
Brett Berman
Maker:
Eric Perini
Executive Music Producer:
Eric Johnson
Music Producer:
Dan Gross
Art:
Visbal Sculpture, Inc.
Artist:
Kristen Visbal
Production Company:
Traction Creative
Owner:
Bryan Roberts
Production Company:
SWP
Owner:
Stuart Weissman
Photographer:
Federica Valabrega
Director of Photography:
Jack Shanahan
Associate Creative:
Jeff Clanet
Retoucher:
Kris Chu
Music:
COPILOT Strategic Music & Sound

See more credits

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