Wall Street's Iconic 'Charging Bull' Statue Has Met Its Match: A Badass Girl

State Street Global Advisors Tapped McCann and Artist Kristen Visbal on Women's Day Campaign

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The iconic Wall Street bull statue now has a matador: a badass little girl.

On the eve of International Women's Day, "Charging Bull," the former guerilla art sculpture by Arturo Di Modica that's now a fixture of Manhattan's Financial district got a new companion, a defiant, bronze statue of a girl who confronts him head-on, arms akimbo, standing proudly and powerfully.

Conceived out of McCann New York and created by Artist Kristen Visbal, "The Fearless Girl" was commissioned by asset management firm State Street Global Advisors to mark its initiative urging the 3,500+ companies in which it invests for its clients to increase the number of women on their corporate boards. See more about how she was made in an accompanying film.

McCann dropped "The Fearless Girl" face to face with her beastly foe in the middle of the night. Like the bull, she was cast out of bronze, covered in the same patina. The agency had secured a temporary permit for her appearance, but it is also working with the NYC Department of Transportation on an extended, maybe permanent, stay.

Perhaps she'll see the same fate as the beastly bruiser, which has a temporary permit as well, but hasn't left Wall Street since it first appeared in 1989.

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About

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Date
Mar 07, 2017
Agency:
McCann New York
Client:
State Street Global Advisors
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