Creativity

'Ghost Voters' Appear on D.C. Sidewalks to Highlight Gun Violence

Latest Work by States United to Prevent Gun Violence Also Includes Social Media

By Alexandra Jardine. Published on Mar 15, 2016

Editor's Pick

States United to Prevent Gun Violence continues to highlight the devastation wreaked by guns in America with an outdoor and social media campaign that gives a symbolic "Ghost vote" to a person who has died due to gun violence.

The aim of the new campaign is to put what it calls "common-sense gun laws" at the top of the agenda leading up to the elections. Yesterday, March 15, ahead of the third Super Tuesday of the 2016 Campaign, body outlines appeared overnight in Washington D.C. on sidewalks near the NRA. The movement also includes a website, GhostVote.com, where supporters are encouraged to declare that they are "Ghost Voters" in honor of those affected by gun violence. People will be able to update their social media profile pictures with a specially designed image highlighting someone who has died because of a gun, and can contact local legislators in the name of that person.

States United to Prevent Gun Violence teamed up with The Newtown Action Alliance, the grassroots organization formed after the tragic shootings at Sandy Hook Elementary School, for the campaign. Previous stunts by the organization and agency Grey New York include setting up a fake gun store in Manhattan and encouraging Americans to disinvest in retirement portfolios that include gun companies.

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About

Credits

Date
Mar 15, 2016
Agency:
Grey New York
Chief Creative Officer:
Anderas Dahlqvist
Client:
States United to Prevent Gun Violence
Executive Creative Director:
Stephen Krauss
Executive Creative Director:
Ari Halper
Group Creative Director:
Steve Wakelam
Group Creative Director:
Nick Pringle
Group Creative Director/Design:
Han Lin
Creative Director/Writer:
Natalie Rose
Associate Creative Director, Art Director:
Rodrigo Burdman
Designer:
Juliano Domingues
Senior Project Manager:
Clint Walsh
EVP, Head of Production:
Bennett McCarroll
VP, Executive Producer:
Gary Hirshfield
Associate Producer:
Brett Zuckerman
Assistant Producer:
Kristin Wheeler
Line Producer:
Eun-Duk Cho
Audio Engineer:
Guy Rosmarin
Production Company:
Suspect
Executive Producer:
Robert Appelblatt
Executive Creative Director:
Tim Crean
Producer/Editor:
Alex Decaneas
Designer/ Animator:
Damien Cho
Director of Digital Production:
Kristen Finch
Senior Digital Producer:
Christopher Izzo
Technology Lead:
Jeffrey Barke

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