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That Monster in the Closet? It's Real.

Beautiful Animated Film Uses Familiar Childhood Fear to Illustrate Real Threat of Gun Violence

Editor's Pick

This beautiful film created out of Grey and directed by Hornet's Yves Geleyn tells the familiar tale of a boy afraid of the "monster in his closet." His parents assure him that his fears are unfounded. But the boy investigates for himself and unleashes a real beast that ultimately ravages him, and no doubt his entire family.

The charming storybook style of the film, replete with fanciful animation, featuring a whimsical soundtrack by Mutato Muzika's Mark Mothersbaugh and edited out of Cut+Run, serves as an effective redirect that intensifies the final, gruesome, outcome.

The film was created for States United to Prevent Gun Violence, for which Grey previously produced another shocking film, set in a run-of-the-mill office.

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About

Credits
Date
Apr 09, 2014
Agency:
Grey New York
Client:
States United to Prevent Gun Violence
Worldwide CCO:
Tor Myhren
Deputy Worldwide CCO:
Per Pedersen
Exec. Creative Director:
Rob Perillo
Exec. Creative Director:
Rob Lenois
Art Director:
Evan Ortolani
Copywriter:
Daniel Alvarez
EVP, Director of Broadcast:
Bennett McCarroll
Agency Executive Producer:
James McPherson
Agency Producer:
Zach Fleming
Director:
Yves Geleyn
Production Company:
Hornet, Inc.
Executive Producer:
Michael Feder
Head of Production:
Greg Bedard
Producer:
Jan Stebbins
Editor:
Joel Miller
Editor:
RJ Glass
Assistant Editor:
Stephanie Andreau
Storyboard Artist:
J. Todd Anderson
Character Designer:
Oren Haskins
Background Designer:
Mark Boardman
Supervising Technical Director:
Sang-Jin Bae
Lead CG Artist & Compositor:
David Hill
CG & Compositing:
Richard Kim
Modeling:
Erwin Riau
Modeling:
Dan Fine
CG Animation:
Sean Thorpe
CG Animation:
Andrew Boccio
CG Animation:
Emily Griswold
Lead 2D Animator:
Mike Luzzi
Animator:
Keelmy Carlo
Animator:
Mark Pecoraro
Animator:
Nivedita Sekar
Animator:
Frank Summers
Animation Clean Up:
Emma Noble
Development Producer:
Kristin Labriola
R&D:
Arman Matin
Editorial Company:
Cut+Run
Assistant Editor:
Tom Akey
Assistant Editor:
Stacy Peterson
Producer:
Melati Pohan
Executive Producer:
Rana Martin
Composer:
Mark Mothersbaugh
Music Company:
Mutato Muzika
Music Producer:
Natalie Montgomery
Music Engineer:
Bradley Denniston
Music Supervision:
Zach Pollakoff
Music/Sound Design:
Dante Desole (Vision Post)
Principal Talent:
Samantha Mathis
Principal Talent:
Anthony Arkin

See more credits

Category
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