Creativity

Steffan Postaer: Sweet By Design

The author wants YOU to design his cover.

Published on Jul 28, 2010

Editor's Pick

EuroRSCG CCO and author Steffan Postaer is preparing to launch his third book Sweet By Design and has no clue what he wants the cover to look like. So, he's decided to join the crowd-sourcing crowd and is asking the creative community for its two cents.

He'll be releasing the book chapter by chapter on his blog, along with the synopsis. Entries will be posted here, and the winning designer scores not just an iPad, but Postaer's iPad. Admittedly, he's hoping the stunt will help lead to good word of mouth for the book too.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Jul 28, 2010
Client:
Steffan Postaer
Creative:
Steffan Postaer

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.