EuroRSCG CCO and author Steffan Postaer is preparing to launch his third book Sweet By Design and has no clue what he wants the cover to look like. So, he's decided to join the crowd-sourcing crowd and is asking the creative community for its two cents.
He'll be releasing the book chapter by chapter on his blog, along with the synopsis. Entries will be posted here, and the winning designer scores not just an iPad, but Postaer's iPad. Admittedly, he's hoping the stunt will help lead to good word of mouth for the book too.