Don't Be The One Covered In Felt Pen After A Night Out

Steinlager's Latest Spot Demonstrates Benefits Of Drinking In Moderation

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In this new spot for lager brand Steinlager, DDB New Zealand takes inspiration from the fact that the internet is full of pranks played on those who have had a bit much to drink. And it celebrates the person who plays the pranks - the moderate drinker.

The spot, directed by Damien Shatford via The Sweet Shop, urges drinkers to "be the artist, not the canvas" as it shows a guy covering his friends in felt pen after a night out. The wider campaign includes a "be the artist" app which lets people make and share their own pen and ink creations.

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About

Credits
Date
Oct 03, 2013
Agency:
DDB New Zealand
Client:
Steinlager
Production Company:
The Sweet Shop
Director:
Damien Shatford
Producer:
Lynnette Gordon
Executive Producer:
Fiona King
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