Creativity

Stella Artois Black: The Night Chauffeur (Video)

Live in the Black.

Published on Nov 22, 2010

Editor's Pick

Stella Artois and Mother London are immersing London nightlifers in a real life cinema experience with The Night Chauffeur, a promotion for the brand's new special edition beer, Stella Artois Black. Bargoers who purchase the new brew at a bar will receive a chance to apply for tickets to become part of 1960s-era "cinematic" experience. Those who get in will be picked up by a chauffeur in a classic Citroen DS and whisked away to become a key player in an immersive theater production at one of ten London bars.

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About

Credits

Date
Nov 22, 2010
Agency:
Mother London
Client:
Stella Artois Black

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