Stella's Festive Spot Explains the Story of its Birth as a Holiday Gift

Fredrik Bond's Ad Takes the Brand Back to its Birthplace in Leuven, Belgium

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The Nativity seems to be something of a theme in this year's Christmas spots -- what with Mulberry's ad recasting a handbag in the role of the baby Jesus, and now this spot for Stella Artois in which it explains the story of its birth in a somewhat mystical fashion. The story takes places in Stella's birthplace Leuven, Belgium, during the holidays and portrays the beer's master brewer as he contemplates a name for a beer he has created as a holiday gift. He keeps seeing stars -- in the snow, on a girl's sweater -- and decideds to name the beer Stella.

The ad was created by Mother and directed by MJZ's Fredrik Bond. It breaks on November 9 across the U.S. and the creative will appear on large format billboard in key regions across the U.S., including the Anheuser-Busch Times Square billboard property from December 9 -14.

Stella is also offering people the chance to get a customized, engraved Holiday Chalice at its online gift shop when they buy a 12 pack of Stella Artois, tying in with the campaign.

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About

Credits
Date
Nov 04, 2015
Agency:
Mother
Client:
Stella Artois
Production Company:
MJZ
Director:
Fredrik Bond
Line Producer:
Alicia Richards
Production Service Company:
Unit Sofa
DOP:
Mattias Montero
Editor:
Tim Thornton-Allan
Assistant Editor:
Ryan Stacom
Assistant Editor:
Owen O'Sullivan
Producer:
Susan Motamed
Executive Producer:
Caryn Maclean
VFX/Finish:
The Mill - New York
Lead Compositor:
Jamie Scott
Lead Compositor:
Krissy Nordella
Executive Producer:
Melanie Wickham
Producer:
Michael Scarcella
Producer:
Bugs Russell
Color:
The Mill LA
Colorist:
Adam Scott
Composer:
Garth Stevenson
Audio:
Duotone
Audio Engineer:
Andy Green
Executive Producer:
Ross Hopman
Executive Producer:
Greg Tiefenbrun
Tags
Category
Industry
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