Creativity

Stella's Festive Spot Explains the Story of its Birth as a Holiday Gift

Fredrik Bond's Ad Takes the Brand Back to its Birthplace in Leuven, Belgium

By Alexandra Jardine. Published on Nov 04, 2015

Editor's Pick

The Nativity seems to be something of a theme in this year's Christmas spots -- what with Mulberry's ad recasting a handbag in the role of the baby Jesus, and now this spot for Stella Artois in which it explains the story of its birth in a somewhat mystical fashion. The story takes places in Stella's birthplace Leuven, Belgium, during the holidays and portrays the beer's master brewer as he contemplates a name for a beer he has created as a holiday gift. He keeps seeing stars -- in the snow, on a girl's sweater -- and decideds to name the beer Stella.

The ad was created by Mother and directed by MJZ's Fredrik Bond. It breaks on November 9 across the U.S. and the creative will appear on large format billboard in key regions across the U.S., including the Anheuser-Busch Times Square billboard property from December 9 -14.

Stella is also offering people the chance to get a customized, engraved Holiday Chalice at its online gift shop when they buy a 12 pack of Stella Artois, tying in with the campaign.

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About

Credits

Date
Nov 04, 2015
Agency:
Mother
Client:
Stella Artois
Production Company:
MJZ
Director:
Fredrik Bond
Line Producer:
Alicia Richards
Production Service Company:
Unit Sofa
DOP:
Mattias Montero
Editor:
Tim Thornton-Allan
Assistant Editor:
Ryan Stacom
Assistant Editor:
Owen O'Sullivan
Producer:
Susan Motamed
Executive Producer:
Caryn Maclean
VFX/Finish:
The Mill - New York
Lead Compositor:
Jamie Scott
Lead Compositor:
Krissy Nordella
Executive Producer:
Melanie Wickham
Producer:
Michael Scarcella
Producer:
Bugs Russell
Color:
The Mill LA
Colorist:
Adam Scott
Composer:
Garth Stevenson
Audio:
Duotone
Audio Engineer:
Andy Green
Executive Producer:
Ross Hopman
Executive Producer:
Greg Tiefenbrun

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