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Stella Artois: L'etranger

It's not the opening line of a joke, but rather an apt description of the first ever digital campaign for Stella Artois, courtesy of Stockholm-based digital agency Lowe Tesch. Entitled "L'étranger," the on

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It's not the opening line of a joke, but rather an apt description of the first ever digital campaign for Stella Artois, courtesy of Stockholm-based digital agency Lowe Tesch. Entitled "L'étranger," the online experience invites users to step inside the virtual setting of the classy Le Cercle Bar et Brasserie, where they actually star in an interactive drama that begins with the ordering of a Stella Artois. "We wanted the atmosphere of the bar to have that 'Stella Artois ambiance,'" says art director Patrik Westerdahl. "We wanted it to be the kind of bar you would love to come to yourself, a place you might discover on a holiday. In essence, we wanted a timeless locale. So we set it somewhere in French-speaking Europe. It was meant to look as if time had stood stillâ€"as if the bar didn't belong to a certain age or era, but could exist as easily today as 50 years ago. As a reference of style, we looked at [the HBO series] Deadwood, and the final result does look pretty similar in terms of the setting and the beautiful lighting."
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About

Credits
Date
Jun 14, 2006
Creative Support:
Johan Tesch
Producer:
Krister Kild
Director of Photography:
Henrik Stenberg
Director:
Joakim Eliasson
Account Coordinator:
Lovisa Brunnberg
Account Director:
Sarah Ellis
Creative Director:
Matthew Bull
English Copywriter:
Stephen Whitlock
Programmer:
Robin Gavin
Assistant Motion Designer:
Markus Lober
Assistant Art Director:
Alex Kerber
Agency Producer:
Marcus Sundqvist
Project Manager:
Anna Kjellmark
Copywriter:
Cecilia H
Account Director:
M Tesch
Flash/Motion Designer:
Daniel Isaksson
Art Director:
Patrik Westerdahl
Production Company:
Stink
Client:
Stella Artois
Agency:
Lowe Tesch and Lowe Worldwide
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