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Stella Artois Profiles Rufus, The Hawk Who Keeps the Pigeons Away at Wimbledon

Tournament's Prized Hawk Gets Star Turn

Editor's Pick

Do you know Rufus? If not, you should. He's the amazing harris hawk that for many years has been set loose in Centre Court at Wimbledon to scare away pigeons before spectators arrive. (He's so famous that it caused a minor kerfuffle when he was stolen a couple of years ago.) Now, Stella Artois profiles him in a new execution of a campaign, called Perfectionists, about those who go the extra mile.

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About

Credits
Date
Jun 23, 2014
Agency:
Mother London
Client:
Stella Artois
Production Company:
Indy8
Director:
James W. Griffiths
Producer:
Charlie Stanfield
Executive Producer:
Rupert Reynolds-MacLean
Creative Directors:
Ana & Hermeti
Agency Producer:
James Turnham
Category
Latest Creativity News on Ad Age

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