Meet the Sinister Sandman in Stella's Latest 'Perfectionists' Spot

Golf Has Never Been So Suspenseful

Published on

Editor's Pick

The latest spot in Stella Artois' and Mother London's "Perfectionists" campaign features The Sandman -- a.k.a Craig Gilholm, the guy who rakes the bunkers at the Royal Liverpool golf course, venue for the British Open golf championships. This may not sound particularly exciting, but the clever voiceover both manages to make him sound creepily malevolent (with his most famous bunker/trap called "Medusa") and the upcoming tournament particularly suspenseful. Golf has never been this sinister.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Jul 17, 2014
Agency:
Mother London
Client:
Stella Artois
Tags
Category
Industry
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. View all Newsletters

Become a Member of Ad Age