Meet the Sinister Sandman in Stella's Latest 'Perfectionists' Spot

Golf Has Never Been So Suspenseful

Published on Jul 17, 2014

Editor's Pick

The latest spot in Stella Artois' and Mother London's "Perfectionists" campaign features The Sandman -- a.k.a Craig Gilholm, the guy who rakes the bunkers at the Royal Liverpool golf course, venue for the British Open golf championships. This may not sound particularly exciting, but the clever voiceover both manages to make him sound creepily malevolent (with his most famous bunker/trap called "Medusa") and the upcoming tournament particularly suspenseful. Golf has never been this sinister.

Rate this Ad

You must be registered to rate this ad.
Please or Register Now


Jul 17, 2014
Mother London
Stella Artois

Need a credit fix? Contact the Creativity Editors


The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.