Creativity

Stella Artois: She

Bert Stern recreates a classic Vogue cover.

Published on Jul 13, 2010

Editor's Pick

For its latest Stella Artois campaign, "She is a thing of beauty," Mother New York called upon photographer Bert Stern to recreate a classic cover he shot for Vogue in 1960 for an outdoor/poster ad. The campaign depicts Stella as a "She" and seeks to reposition Stella as "one of the finer things in life." The rest of the campaign will roll out over the next few months, maintaing the '60s cool aesthetic with film executions from Wes Anderson and Roman Coppola.

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About

Credits

Date
Jul 13, 2010
Agency:
Mother New York
Client:
Stella Artois
Executive Creative Director:
Linus Karlsson
Executive Creative Director:
Paul Malmstrom
Creative Director:
Michael Ian Kaye
Creative Director:
Gustavo Sousa
Creative Producer:
Amita Sehgal
Creative Producer:
Nik Upton
Photographer:
Bert Stern
Post Production:
Rondell Meeks

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