Creativity

Stella Artois: Stella Artois Online

Using the just launched web-exclusive short film La Bouteille as both an introductory video and a navigation base for its newly relaunched website, Belgian brew Stella Artois is seeking to push itself with

Published on Sep 19, 2007

Editor's Pick

Using the just launched web-exclusive short film La Bouteille as both an introductory video and a navigation base for its newly relaunched website, Belgian brew Stella Artois is seeking to push itself with a web experience that melds a throwback concept with a host of digital challenges developed courtesy of Lowe Worldwide.

With three separate Lowe offices (Stockholm, London and South Africa) providing creative input and video footage, the ambitious project provides Stella lovers and newcomers with varied selection of sections to investigate. The section dubbed "Le Courage" gives you a firsthand look at what it was like to be a master brewer back around Stella's initial conception in 1366. In "Le Etranger," visitors can enter an old-fashioned saloon filled with old-world, accordion-fed music and challenge the bartender to properly pour a Stella or watch him show you how it's done with the nine-stage pouring ritual.

More visually enticing is the 3D-animated challenge "Le Defi" that puts visitors' minds (and limbs) to the test by asking them to rescue a fresh-poured goblet of Stella from a complex trap that wouldn't be out of place in the Saw films.

Read more in Behind the Work

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About

Credits

Date
Sep 19, 2007
Client:
Stella Artois
Agency:
Lowe Worldwide Singapore
Creative Director:
Matthew Bull
Creative:
Kalle dos Santos
Creative:
Johan HolmstrÃ'¶m
Creative:
HÃ'Â¥kan Engler
Creative:
Rickard Villard
Copywriter:
Mats Brun
Copywriter:
Henrik Haeger
Motion/Web Design:
Daniel Isaksson
Motion/Web Design:
Noel Pretorius
Motion/Web Design:
Linus Niklasson
Motion/Web Design:
Dread
Motion/Web Design:
Alex Kerber
Programmer:
Alex Kerber
Programmer:
Robin Gavin
Programmer:
Dread Dread
Agency Producer:
Espen Bekkebraten
Agency Producer:
Jane Rattle
Agency Producer:
Tania Bruce
Director (Stink):
Martin Krejci
Director (Film de Liberte):
Joakim Eliasson
Director (Stillking):
Jan Kalvoda
Photographer:
Henrik Stenberg
Photographer:
Stepan Kucera

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