Creativity

Reindeer Help Deliver the Beer in Holiday Ad From Stella Artois

Spot Returns to the Story of Brand's Birth

By Alexandra Jardine. Published on Nov 07, 2016

Editor's Pick

Stella Artois returns to the theme (last used in 2015's holiday ad) of how its beer was created as a holiday gift in this year's seasonal effort by Mother New York.

The spot, directed by Hanna Maria Heidrich at Radical Media, sees the brand's founder and master brewer struggling to deliver his first batch of beer on a snowy Christmas Eve in Leuven, Belgium -- until he gets some help from a herd of reindeer. VFX are by Framestore (well, you didn't think there were wild reindeer in Belgium, did you?).

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Credits

Date
Nov 07, 2016
Agency:
Mother New York
Client:
Stella Artois
Production Company:
Radical Media
Director:
Hannah Maria Heidrich
Executive Producer:
Gregg Carlesimo
Director of Photography:
Tim Maurice Jones
Line Producer:
Beate Ehlert
Production Services Company:
Stillking
Local Producer:
Andrea Chadimova
Production Designer:
Marketa Korinkova Taplin
Visual Effects:
Framestore
VFX Supervisor & Lead Flame:
Martin Lazaro
Executive Producer:
Dez Macleod Veilleux
Senior Producer:
Maura Hurley
Visual Effects Team:
Gigi Ng
Visual Effects Team:
Matt Pascuzzi
Visual Effects Team:
Sang Kim
Visual Effects Team:
Jamie Scott
Visual Effects Team:
Elaina Brillantes
Visual Effects Team:
Marco Iozzi
Visual Effects Team:
Ben Fox
Edit:
Exile
Editor:
Nate Gross
Assistant Editor:
Travis Moore
Head of Production:
Melanie Gegliano
Executive Producer:
Sasha Hirschfeld
Color Company:
Company 3
Colorist:
Tim Masick
Music:
Benzene
Composer:
Gregoire Musso
Audio Post Production:
Duotone Audio Post
Mixer:
Andy Green
Executive Producer:
Greg Tiefenbrun

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