Creativity

Stella Artois Marks World Water Day With NYC 'Clouds' Installation

Mother NY and Snarkitecture Are Behind Piece at the Oculus

By Alexandra Jardine. Published on Mar 22, 2017

Editor's Pick

Stella Artois created "The Water Clouds," a public art installation in New York City to mark World Water Day.

Creative agency Mother New York commissioned art and architecture practice, Snarkitecture, to create the piece, at The Oculus at Westfield World Trade Center, as part of its ongoing "Buy A Lady A Drink" campaign to provide people in the developing world with clean water.

Passer-bys who visited The Oculus before 9PM on World Water Day (Mar. 22) were invited to view and add to the installation; by purchasing a Limited-Edition Stella Artois "Buy A Lady A Drink" chalice at a nearby kiosk, they received a bubble to add to the structure of blue and white clouds seemingly floating n mid-air.

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About

Credits

Date
Mar 22, 2017
Agency:
Mother New York
Client:
Stella Artois

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