South African Movie Theater Campaign Shows Dangers Of Missing Out On Film
What Would Happen If You Didn't Go See The Hobbit?
Published on Feb 18, 2014
This South African campaign from movie theater chain Ster-Kinkekor and agency Foxp2 uses the plots of movies to make a comedic point. Directed by Grant De Sousa through production company Embassy, the spots are all about what happens if you miss out on going to the movies; ie. you don't get any of the office jokes. In this case, our hero has spent too much time pruning his bonsai and missed The Hobbit.