South African Movie Theater Campaign Shows Dangers Of Missing Out On Film

What Would Happen If You Didn't Go See The Hobbit?

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This South African campaign from movie theater chain Ster-Kinkekor and agency Foxp2 uses the plots of movies to make a comedic point. Directed by Grant De Sousa through production company Embassy, the spots are all about what happens if you miss out on going to the movies; ie. you don't get any of the office jokes. In this case, our hero has spent too much time pruning his bonsai and missed The Hobbit.
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About

Credits
Date
Feb 18, 2014
Agency:
FoxP2
Client:
Ster-Kinekor Theatres
Director:
Grant De Sousa
Prod. Co.:
Embassy
Copywriter:
Alex Goldberg
Sound:
Frqncy
Executive Creative Direction:
Justin Gomes
Art Director:
Ryan Barkhuizen
Executive Producer:
Yoli Mes
Producer:
Nikki Bowden
DOP:
Cobus Oosthuizen
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