Creativity

Steve Madden: London Paris Queens

In new print and outdoor work, Steve Madden's Steven label has ventured far afield of the familiar huge-headed girls, as the Long Island City, N.Y.-based company somewhat cheekily positions its home borough "as the next fashion capital of New Yo

Published on Oct 20, 2006

Editor's Pick

In new print and outdoor work, Steve Madden's Steven label has ventured far afield of the familiar huge-headed girls, as the Long Island City, N.Y.-based company somewhat cheekily positions its home borough "as the next fashion capital of New York, with more culture and style popping up there every day," says Amalgamated design director Faun Chapin. Noted fashion shooter Miles Aldridge (see MilesAldridge.com, and don't miss his refreshing bio presentation) photographed the model on location in Queens against a white seamless, with the exotic imagery added in post. "Just like the Steven by Steve Madden brand itself, our model has one foot in the glamorous world of haute couture and one foot in the gritty, urban multicultural reality that is today's Queens," says Chapin.

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About

Credits

Date
Oct 20, 2006
Design Director:
Faun Chapin
Designer:
Heather Lasche
Art Director:
Laura Potsic
Copywriter:
Jon Yasgur
Art Director:
Tommy Noonan
Photographer:
Miles Aldridge
Creative Director:
The Kents
Client:
Steve Madden
Agency:
Amalgamated

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