Creativity

Stihl: Get Real

The great outdoors.

Published on Sep 30, 2011

Editor's Pick

A woman plays with a pixelated dog, while a man picks fake apples -- until the virtual world starts crumbling to reveal flesh-and-blood people and real-life conversations. Get out of the virtual world and get outside, says this new spot from Whybin/TBWA Sydney, for outdoor power equipment maker Sthil. After all, if you're online, who is going to use their chainsaws?

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About

Credits

Date
Sep 30, 2011
Agency:
Whybin/TBWA Sydney
Client:
Stihl
Executive Creative Director:
Matty Burton
Executive Creative Director:
Dave Bowman
Executive Creative Director:
Paul Reardon
Digital Creative Director:
Russ Tucker
Senior Copywriter:
Dean Hamilton
Senior Art Director:
Hannes Ciatti
Producer:
Margot Ger
Producer:
Jo Allach
Production Company:
Goodoil
Director:
Hamish Rothwell
Producer:
Sam Long
Director of Photography:
Russell Boyd
Post Production:
Fin Design & Effects
Sound:
Elliot Wheeler
Producer:
Emma Hoy

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