Stivoro: Open Road

What are you really giving up?

Published on

Editor's Pick

What would you achieve if you gave up smoking for a year? Perhaps a trip to Egypt to see the pyramids. These shocking print ads from Iris Amsterdam for Stivoro, the Dutch anti-tobacco agency, are made up of the cigarettes you will smoke and cleverly illustrate what you could get if you didn't.

Three iterations -- Pyramids, Mr. Choo and Open Road -- ask you what you are giving up by not giving up smoking. The Pyramid one is made up of over 7,000 cigarettes (about a year's supply)... and the tagline reads: "“You can get a round-the-world ticket for the same price."

Often, a reminder of how much smoking damages your pocketbook and your life's experiences are the best way to convince a smoker to quit... it's a niggling reminder that as cigarette prices creep higher and higher, they're not only a burden on your health, but on your entire life.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now


Apr 06, 2012
Iris Amsterdam
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age