Creativity

Stockholm Pride: How Hetero? Facebook

Your friends fine tune this hetero-dar.

Published on Jan 25, 2010

Editor's Pick

Akestom Holst releases its latest for Stockholm Pride, an online app that gauges how "hetero" you are, by analyzing your Facebook friends. The campaign launched last year with the theme of "Hetero," focuses on heterosexual norms affect the everyday lives of homosexuals, bisexuals and transpersons, and consequently, society as a whole. The first rung of the campaignscanned a users' tweets and showed how language was strongly connected to the heternorm. Subsequent executions included a Spotify push that hetero-tested users' playlists and another that showed how hetero a person's Facebook photos were. This latest online push tests how one's Facebook friends line up against the hetero norm.

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About

Credits

Date
Jan 25, 2010
Agency:
Akestam Holst
Client:
Stockholm Pride

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