Stockholm Pride: How Hetero? Facebook

Your friends fine tune this hetero-dar.

Published on

Editor's Pick

Akestom Holst releases its latest for Stockholm Pride, an online app that gauges how "hetero" you are, by analyzing your Facebook friends. The campaign launched last year with the theme of "Hetero," focuses on heterosexual norms affect the everyday lives of homosexuals, bisexuals and transpersons, and consequently, society as a whole. The first rung of the campaignscanned a users' tweets and showed how language was strongly connected to the heternorm. Subsequent executions included a Spotify push that hetero-tested users' playlists and another that showed how hetero a person's Facebook photos were. This latest online push tests how one's Facebook friends line up against the hetero norm.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now


Jan 25, 2010
Akestam Holst
Stockholm Pride
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age