Stockholm Public Transport: Our Proudest Bus Ever

Be part of the rainbow.

Published on

Editor's Pick

To promote the Stockholm Pride festival's Pride Parade, which takes place on August 6, its sponsor, Stockholm Public Transport, created a bus decorated with Facebook profile pictures of the festival's supporters.

People were invited to upload their pictures onto the campaign website, and the pictures were then color-coded to form two huge rainbows printed on both sides of the bus. Less than 10 hours after it went live, both rainbows were full; however others can still upload their profile pics and be included in a digital rainbow parade on a big screen in the Pride Festival Park.

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Jun 13, 2011
Saatchi & Saatchi
Stockholm Public Transport
Petter Dixelius
Art Director:
Gustav Egerstedt
Web Design:
Erik Hiort
Web Design:
Anders Ekman
Assistant Art Director:
Mikael Naslund
Linn Johnsson
Production Company:
Dallas STHLM
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