Stockholms Stadsmission: Homeless Banner

Giving banners a good home

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Here's an innovative online campaign from Swedish homelessness charity Stockholms Stadsmission, which ran this ad at Christmas.

It has invited websites and blogs, via Facebook and Twitter, to host its 'Homeless Banners'. The banners are downloadable on the campaign site, in several different formats. Once uploaded, over time, the banner will develop a warmer color the longer the site hosts it, and the more people that click on it. It also displays site's name and how long it has been hosting it. Clicking on a banner leads to the charity's donation page.

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About

Credits
Date
Mar 18, 2011
Agency:
Garbergs
Client:
Stockholms Stadsmission
Digital Director:
Magnus Hallsten
Art Director:
Mattias Dahlqvist
Copywriter:
Hampus Mattsson
Designer:
Jacob Frisk
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