Creativity

Stolen Girlfriends Club/Red Bull: Supermarket Show

Shop and Strut

Published on Mar 18, 2011

Editor's Pick

In a collaboration with Red Bull, models for New Zealand fashion label Stolen Girlfriends Club strutted their stuff, not on the runway, but in a supermarket.

According to design director Marc Moore, the brand wanted to present its 'Untitled' fashion show like a 'fashion flash-mob', in a location that took it out of fashion's usual context. So for six minutes it took over the aisles at New World Supermarket at Victoria Park in Auckland, giving shoppers an impromptu catwalk show.

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About

Credits

Date
Mar 18, 2011
Client:
Stolen Girlfriends Club/Red Bull
Design Director:
Marc Moore

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