Stowe Mountain Resort: What is the Perfect Line?

The object of this distinctly offbeat print campaign "is to re-establish Stowe as the mother of Eastern skiing," says Kelliher Samets Volk AD Brad Harrison. "Stowe has been known as the 'ski capital of the East,' the original ski mount

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The object of this distinctly offbeat print campaign "is to re-establish Stowe as the mother of Eastern skiing," says Kelliher Samets Volk AD Brad Harrison. "Stowe has been known as the 'ski capital of the East,' the original ski mountain, for years, but attendance has fallen short the last couple of seasons and we're trying to reclaim that past glory. Most New England skiers believe if they can ski Stowe they can ski everywhere, but as good as Stowe skiers are, they're an introspective lot
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About

Credits
Date
Nov 01, 2006
Creative Director:
Bill Drew
Creative Director:
Linda Kelliher
Copywriter:
Mark Mendelis
Copywriter:
Jonathan Leong
Art Director:
Brad Harrison
Illustrator:
Joel Holland
Client:
Stowe Mountain Resort
Agency:
Kelliher Samets Volk
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