Strauss: Low Battery

Icon becomes media.

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To introduce Strauss Food Group's new Energy bar, Y&R Interactive Tel Aviv created this clever widget that transforms a laptop users' low battery icon into the bar itself, as a reminder to recharge both their computers and their bodies.

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About

Credits
Date
Mar 17, 2010
Agency:
Y&R Interactive Tel Aviv
Chief Creative Officer:
Gideon Amichay
Client:
Strauss
Executive Creative Director:
Nir Livni
Executive Creative Director:
Guy Poreh
Creative Director:
Eylon Goren
Art Director:
Sagi Blumberg
Copywriter:
Yaron Perel
Executive Client Director:
Adam Polachek
Designer:
Alona Redvanski
Designer:
Ilya Phatelevich
Designer:
Yaron Ben-Zaken
Designer:
Roman Rozanov
Programmer:
Dima Patt
Interactive Studio Manager:
Lena Feldman
Category
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