Reckitt Benckiser-owned brands Strepsils and Lemsip have teamed up in Australia for a digital campaign providing an online sympathetic grandma to those suffering from "man-flu". Sufferers can log into the Online Pamperer site, created by Holler Sydney, with Facebook to get a personalized video stream from "Flo", a caring, and slightly kooky, grandma type. Flo will coo over their profile picture, give them a virtual hug, text their partner to buy medicine, play their favourite music clips, or cheer them up with a trip down memory lane. Meanwhile, girlfriends also get their own video, featuring Flo sympathizing with their plight as nurse to their moaning boyfriend, and can enter a contest on the site to win a pampering spa retreat.
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