Creativity

Which Famous Actor Is Hiding Behind the Award in Strongbow's Latest Spot?

You'll Certainly Want to Engage With This Ad from Droga5

Published on Mar 17, 2015

Editor's Pick

This spot for Strongbow Hard Cider from Droga5 stars a world-famous actor. Only, he's hidden behind the brand's award for Best Tasting Common Cider (which it really, really wants you to notice).

The spot promotes the idea that the best way to enjoy the drink is over ice -- so of course, you don't need a celebrity. (Spoiler alert: Yeah, you don't need Sir Patrick Stewart, known best in nerd circles for playing Captain Jean-Luc Picard on Star Trek and Professor X in the X-Men films.)

It's a follow up to the brand's first ever U.S. television campaign last year, which introduced the tagline "Cider at its Bestest."

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Mar 17, 2015
Agency:
Droga5 New York
Client:
Strongbow

Tags

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.