Creativity

Strongbow Gold Cider: StartCap

A bottle cap that can start something.

Published on Sep 27, 2012

Editor's Pick

A bottle cap can do many things, if it's a Strongbow Gold Cider "StartCap." Created by Work Club, the cap that tops the cider is a RFID bottle-top that connects to a "reader" to trigger something, whether to check you in on Foursquare or even fire a cannon.

On the back-end is an antenna and a reader that connects to a power switch box to "power on" a surprise, like turning a jukebox in a bar on, for example.

At the StartCap blog, Work Club has compiled the behind-the-scenes action of how the innovative cap works, and documented their progress from day one. The agency already tested out the cap in a bar in Budapest, as well as at an event in Rome.

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About

Credits

Date
Sep 27, 2012
Agency:
Work Club
Client:
Strongbow Gold Cider
Creative Director:
Ben Mooge
Creative Director:
Andy Sandoz
Creative Lead:
Jim Stump
Creative Tech:
Richard Dee
Producer:
Hannah Shipman
Producer:
Agi Szelestey

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