Strongbow Gold: What Would You Do With StartCap?
Firing up a bar with remote-control bottle top.
Strongbow Gold cider is promoting its Strongbow Startcap bottle tops, launched in September, with a video of a stunt in a bar in Budapest that will be the starting point for a Facebook campaign.
Created by Work Club, the cap that tops the cider is an RFID bottle-top that connects to a "reader" to trigger something. The agency remote-controlled the Budapest bar so that bottles with Startcaps would set off RFID triggered reactions around the bar. The video is being shared online to encourage people to a Facebook pagewhere they can share their suggestions about what to do with the technology. Work Clubs says it will try to make the best suggestions happen.
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