Strongbow Gold: What Would You Do With StartCap?

Firing up a bar with remote-control bottle top.

Published on

Editor's Pick

Strongbow Gold cider is promoting its Strongbow Startcap bottle tops, launched in September, with a video of a stunt in a bar in Budapest that will be the starting point for a Facebook campaign.

Created by Work Club, the cap that tops the cider is an RFID bottle-top that connects to a "reader" to trigger something. The agency remote-controlled the Budapest bar so that bottles with Startcaps would set off RFID triggered reactions around the bar. The video is being shared online to encourage people to a Facebook pagewhere they can share their suggestions about what to do with the technology. Work Clubs says it will try to make the best suggestions happen.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now


Nov 12, 2012
Work Club
Strongbow Gold
Creative Director:
Ben Mooge
Creative Director:
Andy Sandoz
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age