Strongbow Gold: What Would You Do With StartCap?

Firing up a bar with remote-control bottle top.

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Strongbow Gold cider is promoting its Strongbow Startcap bottle tops, launched in September, with a video of a stunt in a bar in Budapest that will be the starting point for a Facebook campaign.

Created by Work Club, the cap that tops the cider is an RFID bottle-top that connects to a "reader" to trigger something. The agency remote-controlled the Budapest bar so that bottles with Startcaps would set off RFID triggered reactions around the bar. The video is being shared online to encourage people to a Facebook pagewhere they can share their suggestions about what to do with the technology. Work Clubs says it will try to make the best suggestions happen.

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About

Credits
Date
Nov 12, 2012
Agency:
Work Club
Client:
Strongbow Gold
Creative Director:
Ben Mooge
Creative Director:
Andy Sandoz
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