Creativity

Earn Your Pint Of Cider, Says Strongbow

UK cider brand focuses on "moments of truth"

Published on Jul 02, 2013

Editor's Pick

Making a best man's speech, potting the black ball or taking a penalty in a soccer match - surely some of the most nerve-wracking moments in a man's life - take on epic proportions in this UK spot for cider brand Strongbow. But disaster at these "moments of truth" is averted at the last minute, as the tagline "earn it" flashes up. The ad is by St Luke's and was directed by Sam Brown through Rogue Films.

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About

Credits

Date
Jul 02, 2013
Agency:
St. Lukes
Client:
Strongbow
Creative Director:
Al Young
Production Company:
Rogue Films
Creative Director:
Julian Vizard
Director:
Sam Brown
Art Director:
Julian Vizard
Producer:
Ben Catford
Art Director:
Kamlan Man
Director:
Sam Brown
Production Company:
Rogue Films
Producer:
James Howland
Director of Photography:
Tom Townend
Postproduction:
MPC London
Editor:
Tim Thornton-Allen
Editorial Company:
Marshall Street Editors
Executive Producer:
Charlie Crompton

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