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Subaru: Firstcarstory.com

Recreate your first car.

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Subaru USA is asking consumers to share the story of their first car at Firstcarstory.com. The site, launched to promote the 2012 Subaru Impreza, features an animation generator that allows users to recreate their first car (even down to its dents and dings), and tell its story, turning the tale into an animated video, which they can also set to music of their choice and narrate with their own voice. The video can then be shared by social media.

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About

Credits
Date
Feb 24, 2012
Agency:
Carmichael Lynch
Chief Creative Officer:
Dave Damman
Client:
Subaru
Executive Creative Director:
Randy Hughes
CD:
Ben Steward
Associate Creative Director:
Conn Newton
Digital Designer:
Andy Lund
Junior Writer:
Tim Bildsten
Director of Integrated Production:
Joe Grundhoefer
Director of Interactive Production:
Peter Albrycht
Senior Interactive Producer:
Petra Boden
Senior Content Producer:
Freddie Richards
Interactive Producer:
Aneela Idnani
Director of Business Affairs:
Vicki Oachs
Senior Project Manager:
Lisa Brody
Animation Generator/Illustration/Art Direction:
MINIVEGAS
Interactive Production:
rehabstudio
Production Partner Management:
Aarra
Online Editorial/Mastering:
Drive Thru
Audio Post:
BWN
Music:
Black Iris
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