Subaru: Mediocrity Website

All you don't want in a car, and more.

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Editor's Pick

A new website for the super bland automaker Mediocrity recently launched, touting its line of vanilla vehicles . The site lets you build your own car and paint it in either beige hues of medium crumb or stale biscuit. You can also compare various models, which differ according to cup holder and air conditioning packages. Turns out, it's all part of an integrated campaign for the decidedly non-conformist Subaru Legacy (which the brand doesn't try too hard to disguise given the site's url). The effort also includes a series of webfilms like this one, directed by Harvest's Baker Smith.

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Oct 04, 2010
Carmichael Lynch
Executive Creative Director:
Jim Nelson
Group Creative Director:
Randy Hughes
Group Creative Director/Art Director:
Brock Davis
Group Creative Director/Writer:
Matt Elhardt
Senior Digital Designer:
Joe Kral
Director of Integrated Production:
Joe Grundhoefer
Director of Digital Production:
Pete Mertz
Senior Integrated Producer:
Freddie Richards
Senior Digital Producer:
Jennifer Helm
Senior Project Manager:
Jennifer Abbey
Production Company:
Harvest Films
Baker Smith
Executive Producer:
Bonnie Goldfarb
Executive Producer:
Scott Howard
Rob Sexton
Line Producer:
Mala Vasan
Director of Photography:
Jonathan Sela
Website Development:
Channel Z
Charlie Gerszewski
Beacon Street
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