Creativity

Subaru: Shakedown

he Japanese car manufacturer challenges car-buyers to experience the new Subaru Impreza up close and personal by getting behind the wheel themselves. The Shakedown: Subaru Impreza Challenge

Editor's Pick

he Japanese car manufacturer challenges car-buyers to experience the new Subaru Impreza up close and personal by getting behind the wheel themselves. The Shakedown: Subaru Impreza Challenge website spotlights a virtual racing game that goes the extra mile beyond a simple lap around a track: visitors get to customize any of three rally-bred Impreza models, from picking the color and the driver to fine-tuning the suspension and choosing tires to adapt to weather conditions and terrain for each rugged outdoor course.

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About

Credits

Date
Nov 14, 2005
Client:
Subaru
Copywriter:
Jim Mazzola
Copywriter:
Mat Zucker
Copywriter:
Matthew Goldfarb
Design:
Ernest Rowe
Design:
Gary VanDzura
Design:
Lara Horner
Design:
Nadege DeCastro
Design:
Salah Mason
Interaction Designer:
Eric Green
Photography/Video Editing:
Stephen Barnwell
Production:
Carsten Wierwille
Programming/QA:
Aaron Ambrose
Programming/QA:
Chris Hinkle
Programming/QA:
Jason Scherer
Programming/QA:
John Jones
Programming/QA:
Justin Wasik
Programming/QA:
Lee Walling
Programming/QA:
Michael Shagalov
Programming/QA:
Sunny Nan
Programming/QA:
Ted Warner
Production:
Amy Pascal
Production:
Greg Faherty
Production:
Barbara Canning-Brown
Production:
Briggs Davidson
Agency:
R/GA
Production:
Ken O'Donnell

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